EU technology adoption is accelerating but remains uneven

So expansion strategy should be tested by country and customer segment.

The EU’s latest Digital Decade report says nearly 20% of European enterprises now use AI, after adoption rose 48% in 2025. Cloud use is 46.7%, while data analytics is at 39.9%.I read that as a warning against treating Europe as one adoption curve. A product that is early in one market may already be crowded in another. For expansion planning, I would test category maturity by country and customer segment before copying the home-market message, sales cycle and partner model.